Privacy Policy

01 Introduction

e789 ("we", "us", "our", "the Operator") operates the online gaming platform accessible at https://e789.cam. We are committed to protecting the privacy of all individuals who visit our website, register an account, or otherwise interact with our services ("you", "User", "Player").

This Privacy Policy sets out the basis on which any personal data we collect from you — or that you provide to us — will be processed by e789. It covers what data we collect, why we collect it, how long we keep it, who we may share it with, and the rights you hold in relation to your personal information.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, each of which forms part of the contractual framework governing your use of the e789 platform. By registering an account or using our services, you confirm that you have read and understood this Privacy Policy.

02 Definitions

The following terms have the meanings set out below throughout this Privacy Policy:

• Personal Data Any information relating to an identified or identifiable natural person. This includes names, email addresses, payment details, IP addresses and any other data that can, directly or indirectly, identify an individual.
• Processing Any operation performed on personal data — including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure or destruction.
• Data Controller The entity that determines the purposes and means of processing personal data. For the purposes of this Policy, e789 is the Data Controller.
• Data Processor A third party that processes personal data on behalf of the Data Controller under documented instruction (e.g., a KYC verification provider or payment processor).
• Consent A freely given, specific, informed and unambiguous indication of the User's agreement to the processing of their personal data for a stated purpose.
• Cookies Small data files placed on a User's device by a website to record information about their browsing session, preferences or account state.
• KYC / AML Know Your Customer / Anti-Money Laundering — regulatory processes requiring identity and source-of-funds verification to prevent financial crime.

03 Data We Collect

e789 collects the following categories of personal data in connection with your use of the platform:

Identity Data

Full legal name, date of birth, nationality, and gender. This information is required for account registration and KYC verification to confirm your identity and confirm that you meet the minimum age requirement.

Contact Data

Email address, telephone number and residential address. These are used to communicate with you regarding your account, transactions, support queries and — where you have consented — promotional communications.

Financial & Payment Data

Information about the payment methods you use to deposit and withdraw funds. This may include bank account details, mobile wallet identifiers (such as those associated with familiar Pakistani payment methods like Easypaisa, JazzCash or Raast), and records of transactions. We do not store full card details directly; card processing is handled by PCI-DSS compliant payment processors.

Transaction Data

Records of all deposits, withdrawals, wagers placed, bonuses received and game results associated with your account. This data is retained for legal, compliance and dispute-resolution purposes.

Technical & Device Data

IP address, device type and model, operating system, browser type and version, session identifiers, access timestamps and pages visited. This data is collected automatically when you access the platform and is used for security, fraud prevention, platform optimisation and troubleshooting.

Usage Data

Information about how you interact with the platform — including game categories browsed, bets placed, sports markets accessed (such as Pakistan cricket, PSL T20 or ICC tournament markets), session duration and navigation paths.

Communications Data

Records of support interactions, live chat transcripts, and email correspondence between you and the e789 support team. These records are retained to resolve disputes, maintain service quality and meet applicable legal retention requirements.

Verification & KYC Documents

Copies of identity documents (such as CNIC, passport or driving licence), proof of address, and — where required — source-of-funds documentation. These are collected as part of the KYC/AML verification process and are processed in accordance with applicable regulatory obligations.

04 How We Collect Data

We collect personal data through the following channels:

• Direct Submission: Data you provide when completing the registration form, verifying your identity, making a deposit or withdrawal, contacting support, or responding to a survey.
• Automated Collection: Technical and usage data collected automatically through cookies, server logs and analytics tools when you access the platform.
• Third-Party Sources: Identity and address verification data received from KYC/AML service providers, fraud-detection databases, and payment processors in connection with transaction processing and compliance checks.
• Public Sources: Publicly available information consulted as part of enhanced due diligence, PEP (Politically Exposed Person) screening or sanctions checking, as required by applicable regulatory obligations.

05 Legal Basis for Processing

e789 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contract Performance: Processing necessary to provide you with the platform services you have registered for, process your transactions and operate your account.
• Legal Obligation: Processing required to comply with applicable KYC, AML, tax, regulatory reporting and data retention obligations under the laws of the Operator's licensing jurisdiction.
• Legitimate Interest: Processing carried out for fraud prevention, security monitoring, platform improvement and customer service quality, where those interests are not overridden by your rights and freedoms.
• Consent: Processing for marketing communications and non-essential cookies, where your specific consent has been obtained. You may withdraw consent at any time by updating your account preferences or contacting support.

06 How We Use Your Data

Your personal data is used for the following purposes:

• Creating and maintaining your registered account, including authentication and session management.
• Processing deposits, withdrawals and payment transactions, and maintaining accurate financial records.
• Conducting KYC identity verification and ongoing AML monitoring as required by applicable law.
• Detecting, preventing and investigating fraud, money laundering, bonus abuse and other prohibited conduct.
• Providing customer support, resolving disputes and responding to complaints.
• Enforcing our Terms & Conditions and this Privacy Policy.
• Communicating important account notifications, security alerts and service updates.
• Sending promotional communications about bonuses, offers and platform features — only where you have given explicit consent and only to the extent permitted by applicable law.
• Conducting responsible gambling assessments and applying player protection tools where required.
• Improving the platform's functionality, performance and user experience through aggregated analytics.
• Meeting applicable legal, regulatory and tax obligations.

07 Data Sharing & Disclosure

e789 does not sell your personal data to third parties for independent marketing or commercial purposes. We may share your data with the following categories of recipients, strictly for the purposes described in this Policy:

• Payment Processors: To facilitate deposit and withdrawal transactions. Payment processors are required to handle your data in accordance with PCI-DSS standards and applicable data protection law.
• KYC / Identity Verification Providers: To conduct identity, age and address verification checks as part of the KYC process.
• AML Screening Services: To perform sanctions, PEP and fraud screening as required by applicable regulatory obligations.
• Technology and Infrastructure Providers: Cloud hosting, platform maintenance, security monitoring and technical service providers operating under data processing agreements with e789.
• Regulatory Authorities: Where required by law, court order or regulatory instruction, we may disclose data to relevant authorities in the Operator's licensing jurisdiction.
• Responsible Gambling Organisations: Where applicable under the Operator's licensing conditions, self-exclusion data may be shared with recognised multi-operator exclusion databases.

All third-party Data Processors engaged by e789 are required to process personal data only on our documented instructions and to implement appropriate security measures. We do not authorise third parties to use your personal data for their own independent purposes.

08 Cookies & Tracking Technologies

e789 uses cookies and similar tracking technologies to operate certain platform features, maintain session state, detect fraud, and — where consented — to analyse usage patterns and improve the user experience.

Categories of Cookies Used

• Strictly Necessary Cookies: Essential for the platform to function. These include session authentication cookies and security tokens. These cookies cannot be disabled without impairing your ability to use the platform.
• Functional Cookies: Remember your preferences such as language settings, account display options and game lobby configurations.
• Analytics Cookies: Collect aggregated, anonymised data about how Users navigate and interact with the platform. Used to identify areas for improvement. These are only placed with your consent.
• Security Cookies: Used to detect and prevent fraudulent activity, unauthorised account access and bot traffic.

You can manage your cookie preferences through your browser settings. Disabling strictly necessary cookies will affect your ability to use the platform. Note that clearing cookies will log you out of active sessions.

09 Data Retention

e789 retains personal data for the period necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory and operational requirements. The following general retention principles apply:

• Active Account Data: Retained for the duration of your account registration and for a minimum period after account closure as required by applicable law.
• KYC Documentation: Retained for the minimum period prescribed by the Operator's licensing authority and applicable AML legislation — typically a minimum of five years from the end of the business relationship or the date of a transaction.
• Transaction Records: Retained for a minimum period required by applicable financial and tax regulations.
• Support Correspondence: Retained for a reasonable period to enable resolution of complaints and disputes.
• Marketing Consent Records: Retained until consent is withdrawn, plus a reasonable period to demonstrate compliance.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an identified individual.

10 Data Security

e789 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include:

• HTTPS/TLS encryption for all data transmitted between your device and the platform.
• Encrypted storage of sensitive personal and financial data at rest.
• Access controls limiting internal data access to authorised personnel on a need-to-know basis.
• Regular security assessments and monitoring of platform infrastructure.
• Incident response procedures for detecting, reporting and managing personal data breaches.

11 International Data Transfers

As an internationally operating platform, e789 may transfer your personal data to service providers and infrastructure located in jurisdictions outside your country of residence, including countries that may not have data protection laws equivalent to those in your jurisdiction.

Where such transfers occur, e789 takes steps to ensure that your data receives an adequate level of protection, including through contractual safeguards with Data Processors and — where applicable — adherence to the transfer mechanisms recognised under the data protection laws applicable in the Operator's licensing jurisdiction.

By using the e789 platform, you acknowledge that your data may be transferred, stored and processed in countries outside Pakistan. Users based in Pakistan should be aware that Pakistani data protection law may impose additional requirements in this regard.

12 Your Rights

Depending on the data protection laws applicable in your jurisdiction and the Operator's licensing territory, you may hold some or all of the following rights in relation to your personal data. Exercise of these rights may be subject to legal exceptions and identity verification requirements.

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable period as required by applicable law. We may require identity verification before processing your request. Some requests — particularly erasure requests — may be limited where legal retention obligations apply.

13 Minors & Age Verification

e789 is an adults-only platform. The collection and processing of personal data from individuals under the age of 18 — or the higher minimum age required by the Operator's licensing jurisdiction — is strictly prohibited and not intentional.

Age verification is conducted as part of the KYC process and may be required at registration or at any subsequent point during your account's lifetime. Where we discover that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account.

If you have reason to believe that a minor has registered an account on the e789 platform, please contact [email protected] immediately.

14 Third-Party Links & Services

The e789 platform may contain references to third-party payment providers and other services. e789 does not control the data collection or privacy practices of these third parties and is not responsible for their privacy policies or their handling of your personal data.

When you interact with a third-party payment provider — whether in connection with a deposit or withdrawal — that provider's own terms and privacy policy will govern the processing of your data by that provider. e789 encourages you to review the privacy policy of any third-party service before providing your personal information.

15 Policy Amendments

e789 reserves the right to update or amend this Privacy Policy at any time. Material changes will be communicated to registered Users via email or a prominent platform notification prior to the changes taking effect, where reasonably practicable. The "Last Updated" date at the top of this page reflects the date of the most recent revision.

Your continued use of the e789 platform following the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. If you do not agree with any amendment, you should cease using the platform and may request account closure by contacting support.

16 Contact Us

For any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data, please contact the e789 team through the following channels. Please include "Privacy Request" in your subject line for email queries so that we can direct your enquiry to the appropriate team member.