Our Story

About e789

We built e789 for players across Pakistan who want a straightforward, well-designed online gaming experience — transparent terms, local payment context, cricket and PSL markets front and centre, and support that actually responds. Here's the full picture.

Our Story

e789 was conceived with a straightforward idea: Pakistani players deserve an online gaming platform built around their preferences — not retrofitted from a generic international template and given a local coat of paint. The local cricket calendar, PSL T20 seasons, ICC tournaments and the unique digital payment landscape of Pakistan — Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah — all shaped how this platform was designed from the ground up.

From Karachi's bustling ports to the old city lanes of Lahore, from Islamabad's tech-forward neighbourhoods to the streets of Rawalpindi, Faisalabad, Multan and Peshawar — e789 is designed to load fast, feel familiar, and operate transparently for Pakistani users regardless of their device, network speed or city.

The name e789 is simple by design. Gaming platforms globally have thrived on clear, memorable identities — and ours reflects that same philosophy. Clean, direct, and easy to type on a mobile keyboard after a long day when you want to check the PSL odds or spin a few slots rounds before bed.

Over time, e789 has grown its game library — slots from premium studios, live dealer tables streamed in real time, an instant games section for quick sessions, and a sports betting vertical covering Pakistan cricket, international football, UFC fight nights and more. The platform is continuously updated as new technology, game providers and player feedback shape its direction.

Transparency First: e789 does not claim to be licensed, approved, or endorsed by the Government of Pakistan, the PTA, the State Bank of Pakistan, or any Pakistani bank or financial institution. Payment method names on this site are referenced as familiar context only — not as endorsements or confirmations of gambling support.

Platform Milestones

Platform Launch

e789 goes live with a core sports betting vertical covering Pakistan cricket, PSL, and ICC tournaments alongside a foundational slots catalogue.

Live Casino Expansion

Real-time live dealer tables added — Baccarat, Blackjack and Roulette streamed with professional dealers and multiple stake levels to suit different players.

PKR Account Support

Full Pakistani Rupee account denomination introduced, enabling players to deposit, wager and withdraw in PKR without navigating currency conversion on their own.

Mobile Optimisation

Complete mobile-first overhaul with faster loading, touch-optimised navigation and a streamlined cashier — built for Pakistan's predominantly mobile user base.

Responsible Gambling Tools

Deposit limits, loss limits, session timers, cooling-off periods and self-exclusion tools rolled out to all account holders via the settings dashboard.

Ongoing Development

e789 continues to expand its game library, payment options and support capabilities based on player feedback and platform performance data.

500+
Games Available
24/7
Customer Support
PKR
Account Currency
7+
Major Cities Served

Figures are indicative platform descriptors. Exact operational data is available via the platform's published information.

Our Mission & Values

Every decision at e789 comes back to these core principles. They guide how we build the product, how we treat players, and how we handle the responsibilities that come with operating in the online gaming space.

Radical Transparency

Bonus terms, wagering requirements, withdrawal rules and fee structures are published clearly and kept up to date. No buried conditions, no misleading headline figures.

Responsible Play

e789 operates with the understanding that gambling is entertainment — and that for some users it can become a problem. That's why responsible gaming tools are built into the platform, not bolted on as an afterthought.

Mobile-First Experience

Pakistan is a mobile-first market. e789 is engineered to work smoothly on mid-range Android devices with standard 4G connections — not just on high-end phones with fibre connections.

Security & Privacy

HTTPS/TLS encryption across all pages and transactions. KYC and AML procedures protect both players and the integrity of the platform. Your data is handled according to our published Privacy Policy.

Local Sports Focus

Pakistan cricket, PSL T20, ICC World Cup and domestic leagues are front and centre in the sports betting section. We understand that a Test match at Karachi's National Stadium means something different to a Pakistani fan than to a generic international audience.

Genuine Support

Live chat is available around the clock per operator information. The support team handles queries in English and offers Urdu-language assistance. No automated-response-only queues for account and payment issues.

What Sets e789 Apart

Six features that define the e789 experience for Pakistani players — from how we handle your money to how we present the odds on the next PSL match.

PKR-Denominated Accounts

Your balance is held and displayed in Pakistani Rupees. Deposit PKR 1,000 and you see PKR 1,000 in your account — not an opaque USD conversion you have to calculate yourself. This makes bankroll management simpler and more intuitive.

Live In-Play Betting

Bet on matches as they happen — ball by ball for cricket, minute by minute for football, round by round for UFC. In-play markets for Pakistan vs. India, PSL final, or a Champions Trophy tie are updated continuously throughout the event.

Multi-Category Game Library

Slots, live casino tables, instant games, table games and sports betting all under one login. No need to maintain separate accounts on different sites for different types of entertainment.

Responsive Withdrawals

e789 aims to process withdrawal requests promptly after the required verification checks are complete. Processing times vary by method, verification status and operator compliance review — no fake guarantees, but a genuine commitment to timely processing.

Loyalty Programme

Regular players earn points with every wager. Points accumulate towards tier upgrades — Bronze, Silver, Gold — each unlocking progressively better reload bonuses, priority support and higher withdrawal limits. Exact terms depend on the operator's published T&C.

Player Protection Tools

Deposit limits, loss limits, session time reminders, cooling-off periods and full self-exclusion are all available in your account settings. These tools are free, effective immediately, and don't require a support ticket to activate.

Our Commitment to Pakistani Players

Pakistan is not just a market checkbox for e789. The platform was designed with Pakistani users as the primary audience — their sports calendar, their payment methods, their cities, their language. That means PSL T20 schedules and ICC tournaments are prioritised in the sports section, PKR is the default account currency, and localised payment context (Easypaisa, JazzCash, Raast and major bank transfers) is reflected throughout the cashier and help documentation.

We also take our responsibility around legal context seriously. e789 does not tell Pakistani users that gambling is legal or illegal in Pakistan — that determination belongs to qualified legal professionals and the relevant authorities. What we do is provide clear, factual information about how the platform works, what our terms say, and what tools are available to players who want to manage their gaming activity carefully.

Players from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and across Pakistan are all served by the same platform — with the same terms, the same features and the same support quality regardless of where they're based.

Pakistan Cricket
PSL · ICC · T20 · Test
Mobile First
Android · iOS · Web
PKR Accounts
Deposit & Withdraw in Rs
Urdu Support
English & Urdu Assistance
Legal Note: e789 operates with international licensing context where applicable. The platform does not claim approval by the Government of Pakistan, PTA, State Bank of Pakistan, or any Pakistani provincial authority. Users must understand applicable local law before participating.

Responsible Gaming Commitment

e789 is committed to being part of a responsible gaming environment. Gambling is entertainment — it is not a reliable source of income, and it carries real financial risk. We make sure that message is prominent on the platform, not buried in small print.

Every registered account has access to the following tools through the account settings panel:

  • Daily, weekly and monthly deposit limits
  • Session time reminders and time limits
  • Loss limits over configurable time windows
  • Cooling-off periods (temporary account pause)
  • Self-exclusion (permanent or long-term account closure)

e789 is an adults-only platform. Registration requires users to confirm they are 18 years of age or older, or the higher minimum required by the operator's licensing jurisdiction. Age and identity verification may be required as part of the KYC process.

Read our full Responsible Gambling Policy
18+ Adults Only. e789 is intended for adults 18 years or older, or the higher minimum required by the operator/license jurisdiction. If you are under the minimum age, do not register or attempt to access the platform.
Set Your Limits

Configure deposit and loss limits before you start playing. Limits take effect immediately and can only be lowered (not raised) within a standard cooling period.

Self-Exclusion

If gambling is affecting your life, self-exclusion lets you close your account for a defined period or permanently. Contact support or use the account settings panel.

Need Help? If you believe your gambling is becoming a problem, please seek support from a recognised responsible gambling resource in your region. This site does not provide counselling or clinical advice. Reach out to a qualified support organisation for guidance.

The People Behind e789

e789 is run by a dedicated team spanning product, technology, compliance, customer support and content. The roles below represent functional areas — specific individuals are not named here for privacy reasons.

Product & Tech
Platform Development

Responsible for the platform's architecture, game integrations, mobile performance and the continuous improvement of the user experience.

Compliance
Legal & Regulatory

Manages licensing obligations, KYC/AML procedures, responsible gaming policy compliance and ongoing regulatory monitoring across applicable jurisdictions.

Customer Support
Player Experience

The 24/7 (operator-stated) support team handling live chat, email queries, account issues, payment questions and escalations in English and Urdu.

Sports & Content
Markets & Promotions

Manages sports market coverage with a focus on Pakistan cricket, PSL T20, ICC events, football and UFC — keeping odds fresh and promotions relevant.

Get in Touch

The e789 support team is available around the clock for registered users and prospective players with questions about the platform.

Support Email
[email protected]
Live Chat
Available via the platform support widget (operator-stated 24/7). English and Urdu language assistance available.
Email Response
Typical response within 24 hours on business days. KYC/AML and compliance queries may take longer.

Quick Reference

Terms & Conditions

All platform rules, bonus conditions and withdrawal policies are published in full. Read Terms & Conditions →

Privacy Policy

How your personal data is collected, used and protected. Read Privacy Policy →

Responsible Gambling

Tools, resources and guidance for safe and controlled gaming. Read Policy →

FAQ

Common questions about accounts, payments, bonuses and more — answered in plain English. View FAQ →

Ready to Explore e789?

Pakistan cricket, PSL markets, live casino tables, 500+ slot titles and a loyalty programme that rewards consistent play — it's all waiting for you on the platform. Check local laws before participating. 18+ only.

18+ Adults only. Gambling involves financial risk. Check applicable local laws before participating. This site does not provide legal or financial advice.